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Problems in power marketing informatization
- Categories:Company news
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- Time of issue:2019-11-20
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(Summary description)The correct understanding of power marketing informatization is the driving force for the construction of power marketing informatization, and managers at all levels should pay attention to the construction of power informatization. However, in our actual work, some managers of electric power enterprises do not have a deep understanding of the construction of electric power marketing informatization, do not pay attention to the construction of electric power informatization, and passively accept the concept of power marketing informatization management conceptually.
Problems in power marketing informatization
(Summary description)The correct understanding of power marketing informatization is the driving force for the construction of power marketing informatization, and managers at all levels should pay attention to the construction of power informatization. However, in our actual work, some managers of electric power enterprises do not have a deep understanding of the construction of electric power marketing informatization, do not pay attention to the construction of electric power informatization, and passively accept the concept of power marketing informatization management conceptually.
- Categories:Company news
- Origin:
- Time of issue:2019-11-20
Information
1. I don't have a deep understanding of power marketing information management.
The correct understanding of power marketing informatization is the driving force for the construction of power marketing informatization, and managers at all levels should pay attention to the construction of power informatization. However, in our actual work, some managers of electric power enterprises do not have a deep understanding of the construction of electric power marketing informatization, do not pay attention to the construction of electric power informatization, and passively accept the concept of power marketing informatization management conceptually.
2. The power marketing management mechanism is complicated.
The main characteristics of power marketing information management are convenience, speed and efficiency, which not only requires standardization of power marketing information processing, but also uniformity. However, the current electric power business processes are all formulated under the traditional marketing system, and the processes and links are quite complicated, and the implementation efficiency is very low. This is far from the current power marketing information management requirements. At the same time, the grassroots management of power marketing is weak, and the information of power customers is not complete, which leads to the inconvenience of information management, so that relevant information cannot be shared with customers, and some network businesses cannot be carried out.
3. The level of business personnel needs to be improved.
In recent years, power companies have invested a lot in the hardware and equipment of power marketing informatization construction, but the computer application ability of power marketers is far from meeting the requirements of power informatization construction. They are proficient in computer network applications and are familiar with power marketing business. There are very few compound people.
4. There are problems in the supply of information equipment.
Some high-tech new equipment and new technologies are necessary for the construction of power marketing information. However, in actual installation or use of these new technologies and new equipment, many problems often arise. Because the management personnel are not familiar with the network or software applications, and the problems that arise cannot be dealt with in time, they have to turn to the equipment supplier for help. Therefore, the supplier's development level and professionalism will affect the application effect and operation of the power marketing information system.
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